Privacy Policy

(Effective July 1, 2021)


Mind the GAAP (also referred to below as “we”“us” and “our”) is a privacy conscious organization. This Privacy Notice explains how we protect your information collected from the Web pages of the website (such Web pages are collectively referred to as the “Website”) or (2) any other mode of interacting with you relating to Mind the GAAP communications, such as online or offline newsletters and magazines, that reference this Privacy Notice (“Communication”). By using the Website, or continuing to receive Communications, you agree to the use of such information in accordance with this Privacy Notice. This Privacy Notice also applies to your personal information that we may have collected from data brokers in connection with our marketing activities.

Information Collection

We may collect personal information when you interact with the Website, such as if you choose to complete the form on the Contact Us page. Such information may consist of your name, current job title, email address, telephone number, and other information you provide to us.

We or our service providers may also collect information relating to your device, including your device model, operating system, browser type, unique device identifier, and IP address.

Log Information, Cookies and Web Beacons

The Website collects standard Internet log information including your IP address, browser type and language, access times and referring website addresses. Mind the GAAP does not use cookies (small text files stored in a user’s browser) or Web beacons (electronic images that allow us to count users who have accessed particular content and to access certain cookies) to collect data. However, because we do not control the operations of our service providers, we cannot provide any assurance that these entities will not use cookies or Web beacons to collect data.

Information Use

We collect and use your personal information – with your consent – to provide you with access to the Website and Communications, or where we have a legitimate business interest in, or other legal basis for, such collection and use. The personal information you submit to us may be used to manage our relationship with you, including any of your requests, or to customize or improve any services offered to you.

We may also use your personal information for marketing purposes, or to send you promotional materials or communications regarding services provided by us that we feel may be of interest to you. We may also contact you to seek feedback on services provided by Mind the GAAP or for market or other research purposes. Your personal information may also be used to protect our rights or property and that of our users.

You may at any time request that we discontinue sending you Communications, emails, or other correspondence.

Disclosure of Information to Third Parties

We may provide your personal information to Mind the GAAP employees, contractors, and service providers to provide you with information that could be of interest to you and conduct market or other research. Your personal information may also be disclosed to Mind the GAAP and other third parties to respond to your requests or inquiries or to perform requested services.

Personal information may also be disclosed to law enforcement, regulatory or other government agencies, or to other third parties, in each case to comply with legal, regulatory, or national security obligations or requests.

In relation to Communications, we may also share your personal information with service providers in connection with the delivery of such Communications.

All of these disclosures may involve the transfer of personal information to countries or regions without data protection rules similar to those in effect in your area of residence.

Any personal information that we have referenced above under “Information collection” may be disclosed to the third parties identified in this section for the purposes set forth herein. By providing personal information through the Website, you are consenting to the disclosures described above.

Selling of Information

We do not sell your personal information that is collected under this Privacy Notice.

Privacy Practices of Third Parties

This Privacy Notice only addresses the use and disclosure of information collected by Mind the GAAP through your interaction with the Website and through other interactions with Mind the GAAP relating to a Communication. Other websites that may be accessible through links from the Communication or Website have their own privacy statements and personal information collection, use and disclosure practices. We encourage you to familiarize yourself with the privacy statements provided by these other parties prior to providing them with information.

Information Retention

We retain personal information as necessary for the duration of the purpose outlined in this Privacy Notice. Notwithstanding the duration of the purpose, we may retain your information if necessary to comply with our legal or professional obligations, enforce our agreements, or resolve disputes.

Rights to Access and Control Your Personal Information

You have choices about how your personal information is collected, used and shared.

If you choose to register for a Communication or provide personal information through the Contact Us form on the Website, you may update your details, or unsubscribe, at any time. Please contact us at to make any changes or updates.

Depending on the jurisdiction in which you are located, you may have the right to request that we modify, delete, or stop processing your personal information, and you may also have the right to request that we provide the following information regarding the personal information we hold about you:

  • The categories and/or specific pieces of personal information we collected
  • The categories of sources from which personal information is collected
  • The business or commercial purpose for collecting personal information
  • The categories of third parties with whom we shared personal information

To exercise any of your rights under applicable law described above regarding your personal information, please contact us at When contacting us, please provide your full name, mailing address, email address, and information about the type of specific request.

Applicable laws may also give you the right to lodge a complaint with a local supervisory authority related to this Privacy Notice.

We will not discriminate against you for exercising any of your rights with respect to your personal information.

Verification of Personal Information Request

For certain personal information requests, we must first verify your identity before processing your request. To do so, we may ask you to provide us with your full name, contact information, and relationship to Mind the GAAP. Depending on your request, we may ask you to provide additional information. Once we receive this information, we will then review it and determine whether we are able to match it to the information Mind the GAAP maintains about you to verify your identity.

Third Party Requests

If you are submitting a personal information request on behalf of someone other than yourself, please contact us at and include proof that you are authorized to make the request. This may be in the form of a written authorization signed by the person whom you are acting on behalf of or a valid power of attorney.

Do Not Track

“Do Not Track” is a preference you can set in your Web browser to let the websites you visit know that you do not want them collecting information about you. The Website does not currently respond to a “Do Not Track” or similar signal. We do not engage in the collection of personal information about your online activities over time and across third-party websites or online services to provide targeted advertising and, to the best of our knowledge, we do not allow third parties to collect such personal information when you use the Website.

Information Security

We have in place reasonable commercial standards of technology and operational security to protect all personal information provided by users with respect to Communications or via the Website from unauthorized access, disclosure, alteration or destruction.

Children’s Privacy Protection

We understand the importance of protecting children’s online privacy. Neither our Communications nor the Website are designed for or intentionally targeted at children under the age of 13. It is not our policy to intentionally collect or maintain information about anyone under the age of 13. If we obtain actual knowledge that we have received such information, we will take steps to delete it.

Changes to Our Privacy Notice

We may modify or amend this Privacy Notice from time to time at our discretion. When we make changes to this Privacy Notice, we will amend the revision date at the top of this page and such modified or amended Privacy Notice shall be effective as to you and your information as of that revision date. We encourage you to periodically review this Privacy Notice to view any updates.

Contact Information

If you have any questions or concerns regarding your privacy while using the Website or upon receipt of a Communication, please contact us at

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